AWS Innovators
While contracted with a creative agency, we launched six AWS Innovators social campaigns, creating over 90 unique animations and designs that aimed to humanize AWS, increase engagement across social platforms, and drive audiences to learn how real innovators use AWS Machine Learning to turn complex challenges into real-world solutions.
Marketing Campaign
Amazon Web Services
* This project showcases the first three of the six campaigns.
Project Objective:
This campaign gave Amazon Web Services a unique opportunity to break through on social media by showcasing its suite of tools through the lens of Makers—highlighting how AWS cloud computing and machine learning empower innovators to build exceptional solutions. It presented a chance to reframe problem-solving, challenging audiences to see AWS not just as a tech provider but asa catalyst for human-centered innovation—bringing a more personal and inspiring narrative to the AWS brand.
The Problem:
How can we position AWS as not just a technology provider, but a catalyst for innovation? This campaign needed to forge a deeper connection with innovators by reframing complex challenges as solvable opportunities—demonstrating how AWS cloud computing empowers makers to push boundaries and drive real-world impact.
The Solution:
We humanized AWS by spotlighting real makers—using personal storytelling and dynamic visuals to showcase how creativity, innovation, and AWS tools turn challenges into tangible solutions. Through bold typography, human-centered messaging, and approachable imagery, we made AWS services feel both accessible and aspirational. Distinctive messaging frameworks were developed to differentiate paid media from organic content, ensuring clarity, consistency, and greater audience engagement.
The Win:
By blending concise, high-impact messaging with bold visuals across both organic and paid strategies, we increased engagement, drove traffic to campaign landing pages, and amplified viewership of long-form videos and testimonials—strengthening Amazon Web Services' position as an accessible, human-centric, solutions-driven brand for creators and problem-solvers alike.
My Campaign Responsibilities:
● Creative Strategy ● Creative Lead ● Motion Design ● Design ● Typography ● Audio production ● Production Process ● Storyboards ● Client Brief ● Client presentation ● Creative collaboration and brainstorms
The Team:
Roles and responsibilities varied throughout the six campaigns but our team consisted of:
Client Relationship Director
Project Manager
Campaign Strategist
Art Director | Creative Lead | Senior Designer
Copywriter
Video Loops:
Social loops played a key role in boosting watch time and engagement. Below are a few examples of the looping animations we created to drive audience interaction.
